Our Story

Ooloo is driven by the mission to disrupt and redefine the future of oral care, by focusing on innovative, dentist-driven products, made with you in mind.

We are an Orthodontist & a Product designer duo with a passion for oral health care.

Elevate your oral care routine with overall wellness in mind!

  • Our CEO & Founder!

    My name is Niti and I'm thrilled to introduce you to the future of oral care!

    Growing up in India, thanks to my mom, I was introduced to all the benefits of Ayurveda without me really knowing much about it! After moving to America and noticing the lack of knowledge around the benefits of tongue health, I took a personal interest in the wellness space, educating myself on microbiome health. I learned about the importance of gut health, microbiomes, natural ingredients, and the power of forming healthy habits.

    The more I learned, the more I started questioning the daily-use products that contradict and compromise our health standards. This led to the development of Ooloo, a wellness tool that can help you truly benefit from the ancient Ayurvedic practice of tongue scraping.

  • Our Medical Advisor & Co-Founder!

    Meet Dr. Vick Gupta, DDS, MSD - an accomplished orthodontist and Co-Founder of Ooloo.

    He discovered his passion for Oral Health during his undergraduate studies at University of Michigan. Graduating with honors, he pursued dental education at Columbia University, College of Dental Medicine in New York City, excelling in leadership and receiving accolades for his research. Dr. Gupta furthered his orthodontic training at the University of the Pacific, Dugoni School of Dentistry in San Francisco, where he obtained his Masters in Orthodontics. With a focus on innovative treatments for underserved populations, he became a board-certified orthodontist and earned recognition for his contributions to the field. Dr. Gupta's dedication and expertise continue to make a positive impact on orthodontics, evident in his achievements and mentions in esteemed publications such as WebMD.